It All Started with a Spontaneous & Contagious Smile
Ms. Carol Woods showed symptoms of ALS in 2014 and has been on a ventilator since 2017. Today she is a quadriplegic, on a feeding tube for nutrition and is unable to speak. But one thing she does well – is give you a HUGE smile. It’s contagious. We love her for that. It’s always been a part of her personality.
This photo shows her spontaneous excitement as she sees both of us wearing two of my-style caps in this selfie. Seeing Carol’s smile made me smile. This sparked the idea of starting the Smile Contagion with something special – a pALS Cap.
Smiles for pALS. One Cap at a Time.
How Can pALS Cap Raise Awareness of ALS?
It’s all about creating BUZZ through the principles of social marketing and awareness. Smiles are contagious. Influence others to get their own pALS Cap, wear them, take pictures, share your experiences, post the wonderful smiles on social media. Just build excitement and have FUN. Let’s make these caps more than just Baseball, Gatsby, Newsboy, Flat Caps or Cabbie, or Drivers Caps, but special pALS Caps. A brand that identifies with our precious, People with ALS (pALS). Wear your love. Share your Love. Bring your smiles to others. Tell your stories on social media #pALScap #pALSteams #pALSsmiles #ALSAFL
Start building awareness. Order your pALS Cap today!! Visit our Shop.
Where Does the Money Go?
Mr. Ed is Carol’s dedicated husband of 51 years. (read the ALS Association Facebook post) He took himself out of the work force nearly 8 years ago to care for Carol. A reasonable portion of each sale will be used to cover his pALS Cap operating costs. Each pALS Team sale will be used to provide a FREE pALScaps to every Person living with ALS. pALS Team Business Accounts repeat sales will generate 5% donations to ALS Association Florida. At check out, each of you is encouraged to add your own donation which will be given directly to the ALS Association Florida Chapter.